Ads. that raid our living rooms

Quiet a few would have seen this ad of Akshay Kumar doing stunts jumping from a building and landing pefectly on his feet and flicking a Thums bottle from a speeding truck. When the lady asks' Akhri thums up?' he asks 'Woh kys hota hai'?.. . .I thought the ad was not in good taste on two counts. . .More. . .