What's in a Brand Name!

What is the height of branding I wonder! Is it Xerox? Even today in India we say “Xerox” instead of ‘copy”. And though most of us here were born in the era of Canon Copiers, we still use the term “xerox’ when we want to convey ‘copy’. This is because our parents use the word and have unwittingly passed it down to us. Now you might argue that “Xerox’ was a monopoly back in the good ol days when our folks were cutting classes and going to the movies. But I still feel that it has set a precedent in branding in India...more.