I received this fantastic article in an email newsletter and was eager to share it. I loved it and I hope you do, too - because it is so relevant in all our lives.
What business are you really in?
Ever get a great idea, and then you are flying high with inspiration and possibilities? You outline your idea, you mind map it, you buy books on the subject, you easily draft up copy for an email campaign... you take a few steps, and then you share it with a few people close to you and... Bam! You hear "How will you do that?" "I don’t get it..." "Someone else I know has done something similar..."
Next thing you know, your inspired actions have turned to staring at the computer and aimlessly reading tweets.
Then your own psyche joins in the game and pipes up. "You’ve never done anything like that. What makes you think you can do it? Last time you tried a campaign, you didn’t get very many people signing up. Your message isn’t clear enough. Your list isn’t big enough..." Not enough...More
