Promoting India Abroad As A Favoured Tourist Destination – Customized Marketing Is The Key

For example, when we are trying to promote India in Switzerland, then it is stupid to talk about the beautiful snow-clad mountains that we have, because that will understandably fail to woo the Swiss people. So we should tell them about precisely all those features that they do not have – the desert of Rajasthan, the golden bitches of Goa and Andaman & Nicobar Islands, etc. Similarly, while promoting India in Mauritius and Caribbean Islands it is meaningless to talk about the golden bitches of Goa and Andaman, but highlighting our mountains and jungles (with rich wildlife) will be a great idea. And again, trying to woo the people from countries like Kenya and Tanzania through our jungles and wildlife will be a foolish plan, but they can be enthused to visit our land by talking about the mountains and sea bitches (yes, these countries have beautiful Kilimanjaro, but they will always find visiting Himalayas a good idea). More....