Tuesday, 8 May 2012

A Not-So-Golden Paradox

One is always surprised at the preoccupation with gold, the infatuation, craze and passion for the yellow metal in India, and elsewhere. The WGC (goldDOTorg. Ha Ha.) happily encourages any and all kinds of marketing gimmicks, including the kind about which Raji ranted in blessed-if-you-buy-jewellery-day.
Staying in Kerala, you simply cannot avoid lengthy TV commercials and full-page newspaper ads by gold 'supermarkets' (how vulgar that sounds!). Nor can you miss seeing driver-distracting, ...